Over 5,000 visitors to the latest edition of Bricoday in Milan, the most important fair of DIY and hardware.
The exhibitors were 260 (+ 35% in 2017).
All the specialized brands were present, with buyers and store managers.
Several DIY distribution groups were present, with also retailers with other specializations (construction, furniture, electronics ...). Good increase for e-commerce channels and de-specialized (hyper and supermarkets).
Vibac was present with a personalized stand, according to the strategy of developing in all the different distribution channels, included the DIY and the ecommerce.
New projects also in this area for Vibac !